One of Emad’s core areas of specialization is Islamic eschatology, usually referred to as Ilm-ul-aakhir-uz-zamaan and considered an important arena of Islamic theology. He has demonstrated a sharp inclination towards the human self and its transformation. His understanding of eschatology connects with the individual and collective transformation of human beings because he believes that achieving a transformed existence can help cope with the changes and challenges emerging in the end times. 

Contrary to the western understanding of history, eschatology informs that history has a start and it will have an ending. Emad Ahmad uses his understanding of eschatology and emphasizes that the declaration of Prophet S.A.W.W as the last prophet remarked the beginning of an end, called as the akhir-uz-zaman. Since then, the macro environment of both the human civilization and cosmos have been showing multiple symbols which reaffirm the indication that we are gradually sailing towards the end. Emad Ahmad accredits his interest in Islamic eschatology to the rigorous understanding of Surah Al-Kahf and the experiences he went through, which shaped his beliefs and perspectives. He brings our attention to the evident signs in the macro environment, including but not limited to high-rise buildings, faster movement of time, slave woman giving birth to her master, feminist movement, women being dressed and yet naked, bloodshed in the society, increasing alcohol consumption, widespread illicit relationships, riba-based economic system, institutionalized shirk, evident dearth of knowledge and prevalence of ignorance. Referring to these events unfolding at an appreciable pace, Emad believes that we are currently living in the end times. His emphasis on the transformation of human beings at both individual and collective levels is based on his belief that our spiritual survival in end times is firmly rooted in living according to the guidelines established in Islamic Eschatology.  

Emad’s rigorous understanding and keen interest in the area of Islamic eschatology, paired with his drastic life experiences, have helped him understand and teach the swiftly changing reality of this world. Exemplifying the signs emerging in the society at large, he explains how the socio-politico-economic landscape of the world is changing and how it is damaging human lives. Considering the crucially negative influence of such societal evils, it would not be unjustified to understand his vision to realize a transformed collective existence. With these changes, it is becoming increasingly significant for people to detach themselves from the evil clutches of this society and embrace the need for individual transformation. A gradual upsurge in transformation at individual level can ultimately contribute to establishing a revolutionized collective cultural existence.